SSCA 2024 | Higher Education

Kendall Hunt's Digital Titles from SSCA 2024


This publication is organized into two main sections. Section One discusses components of an interpersonal communication model (communicators, content, and contexts). Chapters on each of these topics focus on insightful theory and critical skills of communication. Section Two presents stages in the life span and critical communication challenges for each stage.				In addition to explaining straightforwardly the nuances of creating and delivering noteworthy speeches, the new second edition of Be Heard: Public Speaking for College and Career takes it to the next level—describing the procedures in a more up-to-date manner for verbal and nonverbal communication for a range of listeners—including online and multicultural audiences.
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				This innovative and interactive text incorporates theory and practice to successfully prepare students to become effective communicators, thus giving them the necessary tools to compete in today’s job market. You will find this online integrated learning approach provides the enhanced guidance students need to identify and implement creative solutions, regardless of the communication context.
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According to LinkedIn, creativity ranks as the #1 soft skill employers are actively seeking. However, a significant challenge lies ahead, as not all students know how to define creativity, apply it effectively, and showcase their creative abilities. Creative Thinking and Concepting in Advertising is a groundbreaking textbook that serves as the ultimate solution, empowering students to cultivate and harness their creative thinking skills, with a particular focus on applying them to advertising campaigns.		This title covers argumentation from a theoretical perspective with the chapters written with the general college student in mind. It is useful to students of general argumentation and debate who simply want to learn to be better advocates and critical thinkers. The latest edition includes discussion questions, assessments and exercises.		This title is one of the first textbooks to integrate an in-depth exploration of mass communication with an introduction to interpersonal communication and business communication. It answers the essential question: What do students need to understand about the role communication plays in contemporary society, the fundamentals of media production and the structure of communication industries to pursue a career as a communication professional.
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Every hour of everyday millions of unnamed, and usually unsung heroes dedicated to doing good at thousands of non-profit organizations cheerfully and professionally strive to fulfill the needs of their clients beyond their dreams. Those of us in strategic communications very often make truly meaningful contributions to these heroes’ causes. Do Good Better is dedicated to this partnership, confident the ranks of us do-gooders will surely grow. Do Good Better.		Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real decisions about important issues that, like life, do not lend themselves to superficial or simple analysis.		Human Communication in Action provides students with a valuable resource that can be used beyond the classroom by bringing together leading innovative scholars of Communication as contributors for this human communication textbook. Each unit presents overarching concepts of communication in an easy-to-read and practical manner.
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A groundbreaking publication unlike others on the market, this title provides an immersive multimedia introduction to the dynamic field of communication. The turn-key course package promotes active learning and independent discovery by integrating objectives, knowledge-check questions, interactive activities, links to concepts in popular culture (Friends, The Office, Jimmy Fallon, Sherlock etc), self-graded quizzes, gradebook and more.
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This turn-key, online course package covers the scope of introductory public speaking and provides students with instruction for effective AND ethical use of AI. It is tailored to the learning styles of today's students - concise enough to be comfortable using on a smartphone or tablet, but comprehensive enough to provide ample content and application for class. The new edition includes all new teaching and learning videos for students and teaching resources for adopting instructors.		Based on the author’s experience teaching thousands of individuals on how to prepare and deliver a speech, this online course package, explains how students can manage their fears and anxieties about speaking and be able to adapt to culturally diverse audiences. The publication moves beyond a generic approach to the teaching of public speaking to one that reflects the cultural diversity of the United States. This attention to cultural diversity has been an integral part of our approach from the start, and it pervades the entire text.		Public Speaking: Your Pathway to Success emphasizes that public speaking is an audience-centered activity. A well-written and delivered public address to the wrong audience is a bust. This publication provides numerous strategies to understand your audience so you can become a more effective communicator.
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This online publication helps build the bridge from anxiety and trepidation for the diffident and discouraged budding speaker to success in a variety of public speaking situations. The author provides the tools for students to overcome anxiety, design better presentations and integrate research, ethics, body language and use of voice into the foundation of how they present and who they are in the world.				This online course package was created to intersect the pulse of communication with society today. It aims to connect to the current generation of presentational speakers that may want to use skills in person, on a live virtual call, or even a social media platform. To be the best speaker is to understand how audiences all may have different backgrounds and needs.
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Stand Out: Business Communication Strategies that Work rises to the occasion, providing modern students with a text specifically tailored to their needs, imbued with depth and a sense of urgency that allows them to immediately apply what they learn. Shaped by the feedback of students and their future employers, Stand Out equips students with the workplace-ready skill sets that are most lacking in younger employees today.		Strategic Communication at Work builds students' communication competence in the dynamic business world. The recently revised online instructional package fuses fifteen chapters, work-based case studies, and student self-guided learning modules to bring academic concepts to life for readers.
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				Writing for Mass Communications was born out of a need for a structured, single-semester text to help instructors lay a firm foundation for writing across media. With decades of professional and academic experience, the authors understand the challenges of teaching media writing in an area that is defined by change.
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