Essentials of Economics: A Fundamental View provides essential economic concepts and serves as a primer on becoming an economically literate citizen. This publication gives the reader the tools necessary to analyze any economic situation and to be a more economically educated voter, citizen, producer, and consumer.
Principles of Macroeconomics: Understanding Our Material World provides a fully integrated multi-modal format (printed text, if desired, as well as eBook, video, audio, animations, interactive exercises and more) to help guide your students through the challenging world of macroeconomics.
Principles of Macroeconomics features hands-on participation and calls for students to apply information, reach conclusions, and make choices. As you know, this “engagement” approach has become an increasingly preferred learning style among today’…
Some people would rather perform root canal surgery on a rabid wolverine than sit through a discussion of Federal Reserve policies.
Jack A. Chambless’ An Applied Approach to Microeconomics prepares readers to become economically literate human beings by presenting real world issues in a somewhat controversial and humorous manner. The book is organized with a story in mind. The story takes the reader from the basic foundation of economic-thought through the market process and into the forces that shape the economic conditions we…
A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.
Written in an easy-to-read, jargon-free language, A Citizen’s Guide to Economics helps readers to understand and decipher what the news media and politicians are saying about the economy, more informed about what is happening in the world, and ultimately…
Some people would rather perform root canal surgery on a rabid wolverine than sit through a discussion of Federal Reserve policies.
Jack A. Chambless’ An Applied Approach to Macroeconomics prepares readers to become economically literate human beings by presenting real world issues in a somewhat controversial and humorous manner. The book is organized with a story in mind. The story takes the reader from the basic foundation of economic-thought through the market process and into the forces that shape the economic conditions we…
The sixth edition of Principles of Macro-Monetary Economics is a substantially improved, technologically-friendly and path-breaking textbook for Macroeconomic Principles classes. As a professor of Principles classes for 45 years and a multiple teaching award winner, Dr. Kishore G. Kulkarni has lucidly simplified the concepts that are covered in any introductory economics course.
This edition has been revised to infuse modern literature, ideas, theories and updated data. It is an easy-to-understand text with clear cut explanation of terms. Students will…
Principles of Macroeconomics Workbook introduces students of economics and business to understanding and solving fundamental macroeconomic models via basic mathematics. It covers principle macroeconomic topics and can be paired with various textbooks, including the Macroeconomics by Krugman and Wells. The topics covered in the workbook include:
• math refresher
• supply and demand
• GDP and the price index
• unemployment
• economic growth
• savings, investment, and the loanable funds market
• keynesian cross (income-…
Nelson Esparza’s Introduction to Microeconomics is a customizable, turn-key online course package that studies how households, firms and governments make decisions and interact in domestic and world markets.
Students are introduced to models of supply and demand and how to apply them in analyzing economic problems. The course examines the efficiency of markets, concepts of trade, consumer choice, public sector, costs of production, industrial organization and factor markets.
The online course package integrates readings chock full of…
Economics isn’t just about money, charts, or experts in suits. It’s about the choices we make every day.
This book introduces economics in a simple, practical way, showing how limited resources and everyday decisions shape our lives. From choosing how to spend a paycheck to understanding how businesses operate and why prices change, the book explains economic ideas using real-world examples anyone can relate to.
With a brief look at both microeconomics and macroeconomics, readers gain a clearer picture of how individual choices connect to the bigger economy.
Written for…
Useful Macroeconomics is organized around three themes: economic issue history, macroeconomic data literacy, and systems thinking and modeling. The first section of each chapter emphasizes the history of issues and policies in the U.S. economy. Next, the data literacy section engages students with macro data and concepts, data collection and presentation, and interpretation.
In the third section of each chapter, you will see that this is not your father's macro textbook. There are no static graphs. Students use free and friendly software to build simple…
Economics for Business draws on microeconomics, industrial organization, and game theory to explain how consumers and producers make decisions in the marketplace. Through real-world examples and legal cases, it develops students’ ability to think critically about firm behavior and market interactions. By connecting intuition, mathematics, and graphs, the book helps readers build a comprehensive skill set to analyze and solve real business problems.
Highlights
- Three interconnected modules:
- Module 1…
Introduction to Microeconomics: A Focus on Economics in Your Everyday World is a unique workbook that focuses on the economic concepts that will serve students in the future and will allow them to go further in life. Whether your students want to run a business, manage a division at a major company, or save rhinos from poaching, this workbook is designed to engage students in the material and tie in basic economic concepts to interesting real-world scenarios from my experience as an executive with over a decade of experience working in the cutting edge of both…
The textbook Principles of Microeconomics: A Simplified Approach introduces pre-college and university students, who are in the first years of their studies, to the fundamental concepts and principles of Microeconomics. The text is focused on five modules, looking at choice, the scarcity problem, opportunity cost, production possibilities frontier and specialization (Module 1); demand, supply and equilibrium, and price elasticity of demand and supply (Module 2); production, cost, and revenue (Module 3); perfect competition, in the…
New Nineteenth Edition Now Available!
The nineteenth edition of Consumer Economics leads students through the social, economic, and political forces that shape consumer demand and seller supply. The book provides students with a strong understanding about how the economy operates, the importance of political influences, and how the marketplace works to both serve and deceive consumers. Topics covered include consumer behavior, fraud, technology and social media, advertising, asset management, consumer services, and government…
Principles of Macroeconomics: Theory, Application and Applied Practice provides an intuitive analysis into the dynamics of the study of the economy as a whole. It analyzes theories, applications, and applied practices of economic policy, GDP (Gross Domestic Product), inflation, and economic growth. In macroeconomics, the goal is to understand how different factors such as government policies, consumer behavior, and international trade impact the overall performance of the economy. It also examines how changes in key economic indicators like GDP, inflation rates,…
The textbook Principles of Macroeconomics: A Simplified Approach introduces pre-college and university students, who are in the first years of their studies, to the fundamental concepts and principles of Macroeconomics.
The text is focused on five modules. Following the introduction of microeconomic terms of macroeconomics, the text looks at the gross domestic product (GDP), growth and growth-related issues, inflation, and employment/unemployment (Module 1); basic macroeconomic relationships, aggregate demand and aggregate supply (Module 2); money, the…
New Edition Coming Soon!
Principles of Microeconomics has grown out of over 30 years of the author’ lectures. This text emphasizes three core economic principles. First, it defines the concept of rational economic behavior in terms of marginal costs and benefits of decisions. This gives students a simple yet powerful framework to analyze every microeconomic issue subsequently encountered. Second, the goal of allocative efficiency is defined, allowing students to identify economic outcomes that…
New Publication Coming Soon!
This concise compendium examines money laws, economics, and ethics from Biblical antiquity to the digital economy. The few other related academic works typically proceed from the unfounded assumptions that money laws, economics, and ethics – and money itself – are only evolving tokens of subjective preferences.
Money Law, Economics, & Ethics presents the opposing view, shared by most policymakers and economists until 1861: money issued and used apart from sound money laws and…
Applied Robotics Theory, Economics, and Practices for Engineering Technology Students is designed to enrich the educational experience of engineering technology students with an in-depth understanding of the three main aspects of a robotics system: economics, theory, and practices. The purpose is to maximize a student's academic achievements and enhance their future career potential and prospective earnings.
Principles of Macroeconomics has grown out of the author’s experiences teaching economics over the course of more than 30 years. The text is policy oriented and provides an easy-to-understand structure with intuitive models to explain macroeconomic issues. From the beginning it emphasizes three major macroeconomic goals: high economic growth, low unemployment rate, and low and stable inflation rate. The text uses the most recent U.S. macroeconomic data to demonstrate the validity of the theories discussed. Additionally,…
Macroeconomics: Truths and Myths introduces macroeconomic concepts in a way that is engaging, while also tackling common misconceptions and myths held by society. Particular emphasis is given to policies which enhance long run economic growth and to exploring the tradeoffs between decisions making for the short term verses the long term.
Macroeconomics: Truths and Myths enables students to understand economic phenomenon such as unemployment, inflation and business cycles while also learning about the institutions that impact…
Mere Macroeconomics looks at the big picture, specifically the big choices nations must make for the collective good of their citizens.
With Mere Macroeconomics, students will learn:
- about economic growth
- why unemployment is a pain for individual and nation alike.
- an entirely new world of concepts, words such as scarcity, income, expenditure and GDP; understand the concepts concealed within, and then apply the concepts to the world.
Principles of Economics 3e covers the scope and sequence of most introductory economics courses. The third edition takes a balanced approach to the theory and application of economics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios.
The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis…
New Revised Printing Now Available!
Mere Microeconomics takes an up close look at the choices of individual economic actors – a buyer of gasoline, a refiner of crude oil, and an explorer of crude oil reserves – as well as the collective choices such actors make in specific market or command settings.
Mere Microeconomics helps learn the meaning of terms, such as scarcity, cost, revenue and profit, understand the concepts concealed within, and then apply those concepts to the world.
PRINCIPLES OF MICROECONOMICS, Second Edition, is an introduction to foundational microeconomic concepts. The text challenges students to consider the effects of microeconomics on market systems.
Feature boxes in each chapter highlight the different roles of economics in both national and international policies and trade.
Students also learn to identify, compute, and interpret economic data. Mini-lecture videos and interactive graphs enable students to actively engage with the content.…
Principles of Microeconomics 3e covers the scope and sequence of most one semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world applications.
The third edition has been carefully and thoroughly updated to reflect recent developments, as well as to provide a deeper background in diverse contributors and their impacts on economic…
Principles of Macroeconomics 3e covers the scope and sequence of most one semester introductory macroeconomics courses. The third edition takes a balanced approach to the theory and application of macroeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios.
The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on…
MANAGERIAL ECONOMICS focuses on the economic theories relevant to business decision makers.
The text examines demand and cost theory, pricing models and practices, and competitive strategy, incorporating in-depth examples and illustrations to help students apply these theories to real-world business practice.
Excelonomics is a supplement for principles-level microeconomics courses that equips business students to build economic models and analyze scenarios using the world’s leading spreadsheet app. With nearly all business school students required to take at least one economics course, Excelonomics adds value to the business curriculum by smoothly integrating in-depth training in Excel with core microeconomics concepts.
Excelonomics teaches students how to set up, solve, and graph principles-level economic…
- Village Economics presents microeconomic theories in an entertaining and understandable format.
- Village Economics will help students more easily understand the theories they encounter in their Economics textbooks.
- Village Economic’s storybook format will help readers retain an understanding of basic economic theories so they can apply their knowledge to make better economic decisions.
Macroeconomics examines the whole economy and analyzes the state of the economy using macroeconomic data such as national income, economic growth, unemployment, inflation, and interest rates. Introduction to Macroeconomics: History, Theories and Policies is designed for a one-semester course and the book consists of four main parts.
The first part is Introduction where there are three chapters analyzing the history of economic problems, economic systems, the definition of economics, and macroeconomic goals. The second part is …
Economics: A Basic Course provides students with the information they will need to evaluate situations that affect their economic lives. Such matters include issues relating to taxation, unemployment, prices and business costs, as well as information on the global economy. The material also provides students with the background they will need should they pursue more advanced courses in economics.
Gaining some insightfulness in economics will give students a better understanding of many of our society’s economic limitations, as well as an awareness of the…
Economics in the 21st Century presents the principles of Economics and the realities of the American and global economy in the same way that “Professor Heini” has come to do it, in the classroom and in his financial planning practice. The publication gives readers an understanding of how economics works, using a little humor and some real-life examples. In addition, it encourages students to continue their students of the world and give them confidence to include Economics on their educational path. The author delivers the message of economic truth and hope,…
Most industries provide a workable context for teaching the core concepts of economic theory. As an instructor for core microeconomic theory classes throughout my teaching career, I have found that students respond favorably to examples and contexts that they can readily relate to.
This text offers student an opportunity to study microeconomic topics, macroeconomic topics, and econometric topics in the fascinating context of the sports industry.
Economics and the Sports Industry: Theory and Application is written with a focus on introductory to…
Macroeconomics and Natural Resources provides an introduction to contemporary macroeconomics accessible and attractive for students from different levels, countries, and field of studies thanks, on the one hand, to its didactic approach, graphical richness and flexible mix of technical, colloquial and metaphoric language, and, on the other hand, to its global perspective and strong policy orientation.
Macroeconomic concepts can look in general very abstract and the book use of real examples from several countries makes learning them easier. …
Introduction to African Humanomics: Economics and the Human Good bridges the gap between how economic orthodoxy is applied and the consideration given to homo economicus (the economic human being) in the process of development. David and Mnyandu undertake a deductive approach in their survey of theoretical and philosophical strands that have dominated how development has been promulgated - their basic assumptions and implications, making the book a comprehensive primer for scholars as well as practitioners of public policy and development. If Africa is…
In the first four chapters, in Part One, there is an overview of basic economic concepts. In the last chapter of this part, the workings of markets is explained in great detail. It is essential for everybody who studies economics to understand how the forces of supply and demand interact in markets.
Part Two introduces the three most important variables in macroeconomics: GPD, inflation, and unemployment, which are used in later chapters to construct models to represent different theories about how the economy works.
The several chapters of Part Three explore…
In the first four chapters, in Part One, there is an overview of basic economic concepts. In the last chapter of this part, the workings of markets is explained in great detail. It is essential for everybody who studies economics to understand how the forces of supply and demand interact in markets.
Part Two is devoted to the consumer. The choices consumers make while pursuing maximum wellbeing is illuminated and applied to the demand curve. In the next chapter, the responsiveness of consumers to changes in prices, and certain other variables, is also…
New Publication Now Available!
Principles of Microeconomics: Understanding Our Material World provides a fully integrated multi-modal format (printed text, if desired, as well as eBook, video, audio, animations, interactive exercises and more) to help guide your students through the challenging world of microeconomics.
Principles of Microeconomics features hands-on participation and calls for students to apply information, reach conclusions, and make choices. As you know, this “engagement” approach has become an increasingly preferred learning style…
Microeconomics by Dr. Todd R. Yarbrough presents first principles in a quantitative and qualitative treatment meant to maximize the ability of students to tell economic stories. The focus of the textbook is to equip students with time-tested theoretical frameworks, as well as the ability to investigate empirically their usefulness and descriptive power. The book does not shy away from the technical aspect of economic theory, but lays out the development in a manner digestible to any college student. The book begins with a historical consideration of the evolution…
“Markets respond to disturbances by changing prices and output to reach a new equilibrium. It’s automatic, a function of the ‘self-interest’ of market forces. A reliance on market mechanisms eliminates the need for any outside authority to try to influence prices or other behaviors.”
Really?
From Adam Smith to the Great Depression, this ‘Classical’ view of markets was used to further analyze the ‘macroeconomic’ world and resulted in a reliance on the markets’ self-correcting mechanisms. But with the Great Depression – in Europe and the United States – it seemed that markets…
Cocaine, prostitution, and slavery... These are just a few of the topics that Principles of Microeconomics covers, analyzing them through an economics lens. Presented in a manner that focuses on intuition and historical case studies, the aim of this textbook is to help you to reason like an economist.
Among the topics covered are:
*Why the best teachers in the world should never teach.
*Should the government fund beautiful art?
*Is minimum wage policy a bad idea?
*How the Canadian dairy industry…
New Publication Now Available!
Every country tries to sell self to the outside world brandishing all kinds of prosperity meters showing low-low unemployment rates, low-low inflation/CPI rates, high GDP growth rates, etc. It feels good to have such favorable numbers. But, how can we trust these numbers being pitched? Even if the numbers are as ‘high’ as advertised, are they really meaningful measures of social progress? If not, why then are they still the main attraction? We pry into ways they are measured to verify whether such fears are warranted.
…
While recognizing the variation within each approach, Microeconomics as a Social Science focuses on two broad classes of economic ideologies: those built on methodological individualism where social formations reflect the characteristics of individuals, and social science theories where social formations are independent of individuals and determine individual characteristics. Within each system, there are alternative variants, with different approaches and politics. While methodological individualism tilts towards “laissez faire” and social science towards public…
Why Political Russian? It is apparent that the United States and Russia need each other in solving some of the most urgent problems facing both countries and the world. To deal with Russia intelligently, the United States needs a growing pool of people capable of communicating with the Russians in their own language. The current situation where, with the exception of professional students of Russian affairs, almost no American can conduct business in Russian is increasingly unacceptable. It is an obstacle to meaningful U.S.-Russian interaction, and it puts…
Economics is a social science that attempts to understand the actions of individuals and the institutions that they create.
Of course, individuals are members of society. In fact, most individuals identify closely with only one or, at most, a very few cultures, each of which has its own cultural heritage. In recent years, the economics profession has begun to recognize the importance of culture to the individual and has evolved a rapidly expanding subdiscipline of Cultural Economics that focuses exclusively on the analysis of cultural activities as integral workings of the…
The study of economics is relevant to all aspects of our lives. It is the study of human behavior and the consequences of our choices. It is also the study of how the global economic system works.
Economics: Principles and Applications gives students taking introductory economics and principles of macroeconomics an insight into the understanding of the basic concepts in economics. This book and website package gives basic guidelines to understanding concepts in economics and applies its principles through examination of various current…
New Fourth Edition Now Available!
Conversational Statistics for Business and Economics is a textbook like no other. Written in an entertaining narrative format that reads like a novel, the book talks the reader through a thought process that leads to logical conclusions without all of the clutter and jargon provided by other statistics textbooks.
Based on the author’s 25+ years of teaching, L. Van Jones anticipates the reader’s questions and has interspersed them at appropriate times throughout Conversational Statistics…
The book uses the historical evolution of the science plus microeconomic concepts of supply and demand to analyze economic business cycles, economic growth, and economic crises. The development of Macroeconomics into Neoclassical and Keynesian Schools occurred during the Great Depression. The book covers the Great Depression of the 1930s, the Great Recession of 2008-2009, the change in Federal Reserve policy after 2008, and the Covid-19 global pandemic. It analyzes these fundamentals and views government policy in terms of optimal social insurance.
Note: The Federal Reserve Bank of…
Mrs. C’s Economics with Ease is a workbook intended for students in first year economics. It provides many practice questions with easy to understand explanations of all the major concepts covered in principles of micro and macro economics. The workbook is divided into 2 sections, with questions at the beginning and answers at the end. Every major topic has its own assignment questions. With step-by-step instructions, students are able to successfully work towards solutions, at their own pace.
Written by Marilyn Cottrell, a specialist in first year, the workbook aims to make…
Mrs. C’s Economics with Ease is a workbook intended for students in first year economics. It provides many practice questions with easy to understand explanations of all the major concepts covered in principles of micro and macro economics. The workbook is divided into 2 sections, with questions at the beginning and answers at the end. Every major topic has its own assignment questions. With step-by-step instructions, students are able to successfully work towards solutions, at their own pace.
Written by Marilyn Cottrell, a specialist in first year, the workbook aims to make…
Groundbreaking Economics Course Package Now Available!
Advance Programmed Learning System (APLS): Economics is a fully-developed online course package that provides introductory macroeconomics, microeconomics, and managerial economics content in a systematic, easily-digested modular format to make learning easier for students.
By combining relevant and current material in a whimsical manner, APLS provides college, high school, and graduate students, and instructors with fully customizable…
Economics & Consumer Decisions shows how economics can be used to help make the multitude of financial and consumer decisions we face, and it gives answers, rather than generalities, to many of the decisions. This text brings economic theory and concepts out of the ivory tower and into the hands of everyday people.
Economics & Consumer Decisions features:
- In-depth analysis of consumer decisions
- Topics in the form of questions
- Concepts developed from an intuitive…
eBook Version
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