Story Driven Public Relations: A Practical Guide to Writing for Impact offers a hands-on, modern introduction to public relations that reflects how the field actually works today.

The book combines strategy, storytelling, and ethics to help students identify stories that matter and tell them in ways that move audiences, shape perception and build trust. Readers build core skills in audience awareness, message development, strategic writing and multi-platform storytelling while gaining a clear understanding of why these choices matter in real…

The Second Edition of A Guide to Writing Quality Police Reports is a comprehensive and practical resource for aspiring and current law enforcement professionals, emphasizing the critical role that strong written communication plays in effective policing. While reinforcing time-tested fundamentals of police report structure—such as identifying the reporting officer, detailing the incident chronology, and outlining investigative findings—this updated edition also addresses contemporary challenges and evolving expectations in law enforcement documentation.

Key…

New Second Edition Now Available!

Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective.

The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader with a step-by-step process of conceptualizing, finding sources, reading research, and writing in Communication Studies.

CSI: A Step-by-Step Guide to Writing Your Research Report teaches an…

One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an extreme by digital communication.

It’s no longer enough to get the facts or to be a great reporter and writer. There are new demands in the digital world that leave so many aspiring journalists feeling overwhelmed and unprepared!

Writing and Reporting for Digital…

The Less-Is-More Handbook: A Guide to College Writing guides the reader through the basics of college writing. This handbook clearly and efficiently discusses a wide variety of topics, including thesis statements, essays, research papers, and editing. For this handbook of the basics, less is more.

Focusing on accuracy and efficacy, The Less-Is-More Handbook provides readers with the “insider rules” needed to become a better college writer.

The second edition of The Less-Is-More Handbook…

Effective literacy instruction lies at the intersection of theory and practice. But how does one combine these principles to design and implement effective reading and writing lessons that are accessible, engaging, and practical?

Teaching Reading and Writing PreK-3 provides preservice teachers with a practical, research-based approach for understanding underpinnings of literacy learning and learning strategies to teach readers and writers to comprehend and compose text. Written directly to the reader in an approachable style, it aligns with the Science of Reading…

Whether you are new or returning to college, excited or nervous about your freshman writing courses, this workbook will support you by: 

• integrating the five active steps for reading to learn throughout the text,
• providing goal setting opportunities in every chapter,
• reinforcing soft skills and concepts like time management and organization,
• providing an entire chapter on using and understanding writing textbooks,
• inspiring you with lessons learned by writing instructors across the country,
• supplying affordably priced…

Think of this as the “recipe book” of writing lessons: you are not expected to follow it precisely. Just like family recipes deviate from the original, the best lessons for your students will not look just like the examples. Some lessons address a particular writing trait, some lessons are based around the state scoring rubric. This publication is intended to support teachers and students while helping them come to see themselves as competent and confident writers.

View the Reading Resources Catalog

Now teachers have a "how to" book to help them teach students the strategy of visualization and the important role it plays in literacy.

By integrating visualization into the writing process, students think as they create. And since an image looks the same in any language--this research-based strategy benefits every learner! The ultimate goal is for students to become lifelong writers. This research-based book provides teachers…

Improving Writing: Resources, Strategies, and Assessments, by well-known and trusted authors Susan Davis Lenski and Jerry L. Johns, provides teachers with all the background they need to help students improve their writing skills.

A variety of strategies, assessment ideas, and resources will meet diverse student needs. A quick reference guide helps educators choose a goal and identify possible strategies to teach. Each goal gives background information, multiple instructional strategies and resources.

• Resources in this book…

Business and Technical Communication: A Guide to Writing Professionally provides a communication foundation for professionals in business and technical industries. This text aims to guide those whose roles do not exclusively require writing and editing but whose day-to-day responsibilities demand that they focus in technical or business careers in which a professional level of communication is required.

Business and Technical Communication: A Guide to Writing Professionally:

• includes the most critical communication-…

For early-career professionals, your first contact with prospective employers or customers is usually through your writing.  Email introductions, cover letters, and everyday correspondence play a large and important role in your professional success.  Cracking the Code: Successful Strategies for Business Writing introduces you to the best practices for workplace messaging.

To successfully navigate the modern workplace, a solid foundation of written communication rules and standards is vital. You may think that sending an email or writing a report…

Law school teaches lawyers to read court opinions – hundreds of them. Reading hundreds of court opinions shows us what a judge likes to write. We need to learn to write what a judge likes to read. That is a different task.

It is more than going to the library to locate relevant cases. It is more than reading and summarizing a trial transcript. It is more than following the local rules to include the required sections of a brief.

Every part of the Brief has a purpose. The Questions presented get the reader oriented to the issues. The Summary of the Argument gets the reader…

New Publication Now Available!

Key Tools of Writing and Research is a guide for the student on writing effective academic papers. Written in easy-to-understand language, this text takes a practical view to writing and research. This book can be used by students and professionals or by those who would like to improve their writing and research skills.

This book takes a quality-management approach to writing, using proven tools and applying these tools to the writing process. Throughout the book, the author uses tools…

Academic Writing and the Emerging Scholar is an accessible, straightforward text that introduces first-year college students to the fundamentals of beginning composition. All four of its main sections are highly practical, and the authors have designed a number of learning activities that can serve as homework assignments, in-class exercises, or classroom-discussion facilitators. The book’s section on the basics of composition contains annotated example essays, and its MLA section conveniently combines in-text citation examples and corresponding bibliographic…

This book was written to teach the novice researcher how to conduct a review of the current scholarly literature. Students will learn how to identify scholarly sources, how to analyze and synthesize the sources, and how to write a review of the current state of the scholarly literature on a research topic. Additionally, how to write a theoretical framework to explain a research topic is provided. 

A Step-By-Step Guide to Writing an IEP was written to clearly explain the IEP process and to complete an IEP. Topics include lawful requirements, present level of academic achievement and functional performance, measurable annual goals, accommodations, modifications, assessments, services, least restrictive environment, transition plans, a functional behavior assessment, and a behavior intervention plan. The readers is guided, step-by-step, through writing an IEP.

Written from the perspective of an educator with over 25 years of experience working with students receiving various levels of special education services, Planning, Writing, and Implementing an IEP: A Christian Approach goes far beyond completing paperwork and conducting meetings, and addresses the comprehensive nature of the IEP process.

In addition, the publication approaches the IEP process from a Christian perspective, reminding the reader to look at each IEP as an opportunity to serve a family by providing hope and a vision for the student’s education…

New Edition Now Available!

Communication is an integral part of our everyday life. Every day, everybody creates and receives communication, and content, and receives communication, or content. Being able to do both things well is advantageous to you, professionally and personally, those you interact with, and those you work for.

Part of the difficulty in communicating has to do with the various channels of communication to which you have access. Traditional channels of communication, including in-person communication and presentations, printed…

Condensed for Intro to Food Science FSCI 232

In The Surrogate Author, longtime professional ghostwriter and professor Autumn Karen guides readers through the real work of shaping another person’s story while protecting your own creative identity. Blending personal memoir, case studies, and story craft lessons, this book illuminates the art, ethics, and emotional labor of writing as someone else.

You’ll learn how to:

• Build authentic collaboration with clients while maintaining clear boundaries
• Develop voice, structure, and story that balance art with professionalism
• Protect…

Proposal & Grant Writing is a comprehensive guide designed to help students conceptualize, develop, and write effective grant proposals for government, corporate, and foundation funding sources. This textbook covers essential topics such as analyzing persuasion strategies, evaluating Requests for Proposals (RFPs), exploring funding options, and creating systematic approaches to grant writing. It also provides step-by-step guidance on writing key elements of a proposal, modifying proposal appearance, and developing persuasive letter proposals. With a focus on…

Understanding Screenwriting is a step-by-step approach to writing both short and feature film screenplays. The book is a process-oriented guide for teaching students (as well as aspiring screenwriters) how to create well-structured and well-crafted screenplays. The material was developed through years of studying the subject and working in the field, and incorporates the best practices the author has garnered from many sources along with the author’s own insights into the craft of screenwriting.

This writing primer provides practical tools and principles for effective public relations writing in the Canadian context. This accessible and student-friendly text discusses the writing process, grammar, workplace expectations, theories for persuasive writing, and writing for the Canadian context. Instruction is reinforced with discussion questions, practice exercises, and commentary from Canadian PR professionals.

…

In the Fundamentals of Writing and Literature, students will navigate their college courses with a collection of classic reading selections and a handbook of writing essentials necessary at the college level. This book is designed to supplement writing and literature courses by providing nonfiction/fiction reading selections to invite lively class activities and/or engaging course assignments. Students will have access to a guidebook on writing essentials for college courses, helpful hints on brainstorming, drafting and revising, and a brief guide to source…

Becoming a Better University Writer features twenty-seven concise essays on all aspects of the first-year writing process, from time management to sentence variety, from annotated bibliographies to  managing writer's block. Each essay includes a short writing exercise designed to reinforce its respective lessons

Write Outside is a handbook for college-level English composition courses. In addition to providing explanations and examples of effective writing strategies, the text includes outdoor activities and writing prompts that bridge and reinforce those key concepts. As one of the best ways to clear our minds and think deeply about our own ideas, being outdoors is intrinsically linked to the basic principles of effective writing. Being outdoors is not only about “unplugging” or taking a break from technology, but also offers students innumerable opportunities to…

We hope you enjoy this book. You will note that our chapters highlight insights from The Secret Garden. Throughout the book, we will consider the ways Mary took care of plants in the secret garden to help them thrive just as she led Colin from a world of darkness to the joys of light and friendship. Mary’s experiences with discovery, growth, and renewal serve as metaphors for the ways we nourish students with literacy insights and innovations to help them thrive academically, socially, and emotionally.
 

This book emphasizes the art and the science of teaching to promote…

When you learned how to add, subtract and multiply, you were taught the basics of arithmetic and the functions to solve a particular problem. Knowing the functions of the problem gives you that extra confidence. With the groundbreaking new book and proven track record with students across America, The Formula: Unlocking the Functions of the Five Paragraph Essay: An Easy Guide to Writing the A+ Paper will help you build the five paragraph essay from the opening “grabber” down to how many sentences are needed to build an effective body paragraph. No longer will you…

The average Christian youth spends approximately 3 to 4 hours in church or church-related activities weekly while getting 4 to 6 hours a day of screentime in one form or another. That is a staggering 28 to 42 hours of content per week. Advertisers spend millions of dollars on a single 30 second commercial, so it’s not hard to imagine how influential 26,000 hours of content would be in affecting the minds and hearts of our young adults.

It is neurological programming, like the software that runs a computer. The hardware simply acts out what the software programs it to do. The effects…

Literacy Assessment: A Practical Guide for Assessing Reading and Writing in Grades K-3 brings together the latest research on various aspects of literacy assessment. Readers will start by exploring Scarborough’s Reading Rope, a framework that helps teachers and assessors identify which specific skills a student may be struggling with. 

The guidebook then takes a closer look at each component of reading—phonological awareness, phonics, fluency, vocabulary, and comprehension—emphasizing how to assess each area effectively. Additionally, readers will have…

This concise e-textbook offers clear, practical guidance for writing essays, with a focus on description, narration, exemplification, and argument. It includes a quick-reference review of common grammar errors, introduces multimodal assignment ideas, and provides a brief overview of MLA formatting. Designed to help students develop confidence, Writing Is Communicating: Composition, Grammar, Style encourages students to reflect on themselves as writers and to own their voice.

In this instructional textbook for first year college composition students, Dr. Melinda Wilson covers three of the most common genres of academic writing for freshmen writers: personal writing, analytical writing, and research writing. The textbook is practice-oriented to support writers in understanding and applying foundational rhetorical strategies. Each section of the text provides detailed guidance on the genre as well as annotated model essays. 

Writing and Arguing Popular Culture is about beginning to understand and to look critically at the world that surrounds us every day.  Too often writing courses fixate on form and content and not on the relationships that we all inherently have with our world.  Popular culture, and its accompanying issues, frame this book and the writing assignments found within. While providing students with an introduction to academic writing principles and research foundations, the publication makes writing a more enjoyable experience.

Writing and…

"This book utilizes a step-by-step process for simplified writing of academic essays. It discusses essay building blocks (paragraphs, topic sentences, and supporting details), patterns of development (cause and effect, comparison and contrast, definition, illustration/exemplification, and narration), introduction, body, and conclusion. It also details the writing process from start to finish, including ways to generate essay ideas. It is full of examples and activities to help the reader learn and progress.

Also included are explanations of 15 different types of essays…

"This text was written to serve the needs of students and instructors alike; to help students further develop and hone the skills necessary to communicate effectively in the digital age, and to help instructors facilitate that learning.

With those two objectives foremost in mind, it offers a scaffolded structure of lessons, exercises, and other resources designed to facilitate learning and teaching.

Because research suggests that students learn best when they apply and practice concepts, each chapter focuses on a specific composition skill or concept,…

This e-text is designed to develop and support healthy writers in and across a variety of personal, professional, and academic contexts. By presenting writing through the holistic, comprehensive, and systematic model of the 8 Aspects of Writing; I hope to help writers see the full variety of possibilities writing can offer. This model can help writers organize and better build on their existing expertise as writers because it provides a system for structuring knowledge while anchoring to an affirmational mindset.

By exploring writing in this more…

A Guide to First-Year Writing at Grand Valley State University is meant to be the perfect asset to the first-year writing courses offered by the Department of Writing at Grand Valley State University. These courses are designed to build on and expand your writing, critical thinking, collaboration, and information literacy skills.

A Guide to First-Year Writing at Grand Valley State University:

• invites students into the community and celebrates student writing at all stages.
• explains shared course expectations for…

Quality writing is an art form. As second language learning occurs in a specialized portion of our brain (different from first our language) it is logical to present the tools of art form in ways that capitalize on this knowledge. Hence, the focus of this writing guide.

Yes, there are grammatical, syntactical, and linguistic rules that must be adhered to, however great writing is more than the mastery of these skills. Recognition that all our cognition skills are guided by the brain’s chemical and physical nature then allows us to utilize this information to our best advantage,…

Successful Rhetoric for Academic Writing: A Professor's Step-By-Step Guide for College Writers provides students with guidelines, pointers, and tips for creating professional documents. These guidelines, pointers, and general advice reflect the most current guidelines for professional writing, as the rules for writing professional documents change over time. This text provides straightforward information that spells out what to do to write professional documents with not just competency, but with correctness and sophistication to set them apart from others.

Dr. James Lenze, a Professor of Communications with over 35 years of experience, guides you through the step-by-step process of writing a summary of literature, suitable for a research paper, article, thesis, or dissertation. Never again will you stare at a blank screen and wonder how to start your summary of literature. Instead, each step will provide you with a clear path to finding articles, gleaning information, and summarizing it. Most importantly, you’ll understand how to write synthetically, meeting the demands of professors and editor alike!

…

Writing for the Health Professions is an ideal companion for students in allied health programs, and a valuable reference guide for health professionals. The book assumes the reader has a working knowledge of basic language skills and builds on those skills with a functional approach to grammar, usage, and style for medical-related topics and issues directly related to the professional health services environment. Throughout the book every chapter includes a variety of exercises and examples to promote student engagement and learning about writing for the health professions.

Writing Is Easier Than You Think, 2e, is designed for college undergraduate students in either a Comp I or Comp II course.  With chapters providing how-to instructions, this book emphasizes that effective writing is constructed over time, through deliberate, often repeated, actions.  Yet, more importantly, the book shows students what effective writing looks like.  Each chapter contains a dozen (or more) model essays that allow students to see what achievement and excellence look like.  With 175 models in total, …

In the business world you need both technical and communication skills to do your job well. In particular, your written communication skills (writing is the most common way we communicate in the Digital Age) can make or break how you function and relate to others. Business, no matter what industry you are in, is about people and what we say and how we say it matters in the business world. 

Strategic Business Writing: A People-First Approach and the accompanying online resources will help you build a strong foundation in business writing so you will be…

Screenwriting: Adventure into Wonder explores the wonder of storytelling from a Judeo-Christian perspective. At its heart, the text addresses the idea that all story is born out of a broken relationship with God.  Fundamentally it suggests story is a purposeful and meaningful encounter with God for the writer and hopefully at some level for a reader or viewer of fictional stories. This screenwriting book is a guide for writers to explore the wonder of their own story and how their own life informs stories they want to tell.

• Act One of the text helps a…

Digitally Mediated Composing and You: A Beginner’s Guide to Understanding Rhetoric and Writing in an Interconnected World is centered on the idea that contemporary writing is always already embedded in digital contexts and mediated through digital technologies and that this writing is always already embedded in public, civic, and social contexts. Students are writing more than ever before thanks to their digital technologies: remixing ideas, creating knowledge, and utilizing ever-evolving tools to invent and circulate meaning. Scholars of…

Current literacy evidence-based research for reading and writing instruction in our digital world is embedded in the book as well as suggestions for successful parent and teacher relationships for essential literacy learning. We focus on engaging keys for teachers as well as parents to open children’s positive cultural understandings
and long-term word study, comprehension, and writing skills across all content areas. The interactions
build students’ confidence as a collaborator, inspire positive attitudes, and motivate them to appreciate
the importance of learning for practical…

This straightforward handbook covers various aspects of writing, from the start (receiving or developing a project), to the revision and submission process, and everything in between. Along with practical writing tips, F*ck The 5 Paragraph Essay also addresses rhetorical and contextual aspects significant to the composition process, such as audience awareness, overall purpose, and even how technology factors in (Eek! Not AI?!?). 

Written in a no bull-shit style, this handbook is specifically designed for the average human-person who finds themselves in…

Who would have thought that a rhetorical analysis of a simple little essay about a perfect butter and jelly sandwich could help students become better readers and writers? Or that the tale of a Shinto priest refereeing a sumo match would remind students to stay on the lookout for comma splices?

The * K.I.S.S. Principle Guide to Academic Writing and Critical Thinking does just that and much, much more. Using levity and off-the-wall analogies, this short but comprehensive handbook covers composition, grammar,…

"Intended for college and advanced high school students as well as for teachers wishing to strengthen their understanding of English grammar,

Writers' Choices: Grammar for Effective Writing covers English syntax from parts of speech, verb forms, and basic sentence patterns to dependent clauses, verbal phrases, absolute constructions, and parallelism and coordination. It aims to teach students that syntactic choices have rhetorical effects and to show students how an understanding of syntax can expand their range of choice when writing. Every chapter combines syntax with…

Elements of Composition: Research, Rhetoric, & Writing is a comprehensive first-year composition textbook that covers all aspects of formal academic writing. The first five chapters in part 1 focus on preparing students for all writing situations. Students will learn to navigate purpose and audience; to write effective introduction, body, and conclusion paragraphs; to create successful thesis statements; and to read and write rhetorically. Part 2’s chapters review essential grammar skills to enhance writing proficiency. Of particular note in this section are…

WRITING FOR LIFE: PUBLIC, PERSONAL, AND PROFESSIONAL WRITING introduces students to models of writing they may encounter in their academic, personal, and professional lives, while situating these models within their rhetorical contexts. 

The text offers students insight into the brainstorming, planning, and writing processes, as well as advice for revising their writing. Within each chapter, examples and writing prompts give students the opportunity to put writing theory into practice.

Designed specifically for future and practicing teachers, this textbook offers a practical, research-based approach to teaching writing in the K–6 classroom. Rather than replacing educators’ existing knowledge and teaching styles, it complements and builds upon their pedagogical foundations. This textbook provides evidence-based strategies rooted in the latest writing instruction research.

…

Welcome to College Writing, quintessential tools for academic success! 

The greatest barrier to writing, for students, is a lack of clarity. 

The tools presented in the College Writing With Ease series provide students with the ability to get clear quickly both mentally and structurally in one’s writing. The first part, The Secret To Creating A Thesis For Any Subject in 15-Minutes or Less, helps students take their unclear ideas and laser focus them into a clear and succinct thesis that they can build an…

Essentials of Academic Writing, Fourth Edition, explores the writing fundamentals that will enable students to write successfully for academic and professional audiences. By the end of the book, students will better understand how to prepare for, structure, develop, revise, edit, and finalize a college paper. 

This concise edition discusses multiple strategies for reading, evaluating writing prompts and assignments, selecting and narrowing a topic, prewriting, and writing. 

Each chapter…

COLLEGE WRITING HANDBOOK provides students with information about the fundamentals of academic writing with a focus on basic argument. This text breaks down the writing and revising process into straightforward and useful steps. 

Students will learn how to research and incorporate sources, understand the different aspects of argument, plan and manage time, and address issues with writing. 

Each chapter features exercises and tips to help students gain confidence in their writing process.…

The third edition of Writing for the Health Professions helps develop critical thinking skills for the undergraduate research audience, especially those students in pre-professional programs. In the writing chapters, the textbook provides more robust examples of how to think about language for clarity, and it also focuses on how to think critically about the structures of language and how these structures produce meaningful action for unity, coherence, and control. In the research chapters, the third edition shows its audience how to read research and then organize the evidence for a…

The third edition of Pretexts for Writing retains the emphasis of previous editions on teaching writing as a subject. Drawing on a Writing Studies approach, each chapter challenges students to go deeper in understanding their own writing process. New material includes a new chapter on revision, with practical steps to make this most confusing process clear, and new examples of student writing in several genres, from personal writing as exemplified in the literacy narrative, to arguments dealing with opinions, and research writing.

In any writing class, through using this textbook, readers will improve their writing by practicing a variety of writing styles and assignments, while keeping with the theme and purpose of creating a positive impact on our planet.

Writing to Change the World contains examples of varied writing assignments, such as writing critical analyses, proposals, multimodal and digital projects, and documented expository prose, any kind of writing with an emphasis on public and disciplinary writing.

Readers will learn more about the nature of writing in…

Writing in the Digital Age: Using Video Content for Learning in the Visual World provides the opportunity for the reader to understand how communication has evolved in the digital age. 

As our society increasingly leans on visual content, specifically video, we must adapt our learning for the present. Roughly 70% of the population are visual learners now. From board room presentations to short-form social media, the future applications of writing in the visual world are endless. 
This book is a resource primarily for students and teachers that…

Technical Writing provides an introduction to technical writing for undergraduate students, especially those in STEM fields, but—unlike other technical writing textbooks—this textbook incorporates aspects of creative writing into its explanations.

Thus, this textbook is both creative and practical. It aims to be an exemplar of both professional and technical writing. We will look at methods for creating good, solid professional communiqués, explore some of the theories behind successful communication, and compile an initially small, though thoroughly…

Writing about literature can present many challenges to students. With those challenges in mind, Xiao Wang has written Writing About Literature: English Composition, which offers a wide range of tools that can guide students to success as readers, writers, and thinkers. Because of the importance of critical reading as part of the process of writing about literature, the text includes activities that can guide students when they first encounter a work of literature. Writing is a powerful tool for engaging in diverse ways of thinking—analysis, synthesis,…

Today and in the aftermath of the 2020 COVID-19 global pandemic, the use of technology is ever present and necessary to work in the United States; moreover, using technology to complete these basic forms is also a must.

According to a Cengage Study, nearly half of recent graduates in 2021 did not feel that they had work-ready skill sets and 19% felt wholly unprepared by their college education. Perhaps most surprisingly, writing and technological use, two essentials, are areas that face lags in student competency from high school, through college, and post-…

When the topic of writing comes up in college and university classrooms, it is generally in the context of “how to do it” discussions. But another important question is “why we do it.”

Catching Unicorns: How Writing Enables Our Imaginations provides a full answer to this second question with some important observations on the first.

Students spend a lot of time writing. They take lecture notes, they make notes while preparing to write an essay or report, they write to fellow students and professors, they record lab results, write…

ACADEMIC RESEARCH AND WRITING: A GUIDE FOR GRADUATE STUDENTS, Second Edition, explores contemporary methods and practical instructions for academic research and writing at the graduate level. 

The resource includes examples from multiple disciplines and detailed information about APA 7th edition best practices to help students develop skills that are applicable in academic and professional settings. 

Appendices consist of annotated sample student papers and reference guides on grammar,…

Augenblicke was developed for beginning through intermediate German language and culture instruction, preparing students from the start for eventual coursework at the upper-level in a consistent manner with no interruption or jump between first-year and second-year curricula. The program’s systematic and contextualized language, culture, and grammar progression is structured around six themes essential to the 21st-century learner. Through the lens of these themes, students explore key issues across topics on national identity, multilingualism, technological…

RESEARCH AND WRITING IN THE SOCIAL SCIENCES is a useful and accessible handbook that helps social sciences students navigate their capstone course from beginning to end. The text presents instructions, tips, and tools for writing a solid research paper and explores design and ethical considerations when proposing a research experiment. Feature boxes in each chapter bring the world of research to life. 

PUBLIC RELATIONS & PROMOTIONAL WRITING introduces students to the skills needed to excel in the field of Public Relations (PR), including researching, planning, and the art of persuasive writing. 

The text also addresses ethical, legal, and global considerations related to the field and offers an overview of the formats most often encountered in promotional writing: new releases, social media…

TRANSCENDING GENRE: AN INTRODUCTION TO THE ELEMENTS OF CREATIVE WRITING introduces creative writing as a practice, a practical skill, and the essence of literary forms…