
Research, teaching interests and collective industry experiences have led to a strong belief that service management theory provides a vital conceptual framework with near perfect applicability in hospitality and tourism.
Service Management Principles for Hospitality & Tourism guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers’ needs within the context of personal relationships and experience. This edition includes references and...

Project Management Using Microsoft Project 2013: A Training and Reference Guide for Project Managers Using Standard, Professional, Server, Web Application and Project Online introduces readers to the project manager’s perspective on the latest version of Microsoft Project, Microsoft Project 2013. This set of software tools supports what is known as enterprise project management (EPM), the management of all projects across an organization.
Effective EPM allows organizations to better meet Portfolio commitments and achieve their goals. The process begins with...

Sports stadiums are becoming bigger, louder, and more exciting. With so many people in one area, it takes quite a bit of planning and work to pull off an event successfully. This is where facility and event management comes in.
Perfect for both undergraduate and graduate level courses, Facility and Event Management covers everything from the history of sport facilities, to the construction of new stadiums, to customer service, and booking events.
Available in print and eBook editions, Facility and Event...

Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
- features unique perspectives from a wide range of contributing authors and...

The Recipe for Success in Restaurant Management…
Restaurant Management: A Best Practices Approach introduces the reader to the vast menu of opportunities available in the restaurant industry - from creating business plans to guest service, quality management, labor costs and beyond.
Written by a diverse collection of restaurant industry and education experts, Restaurant Management: A Best Practices Approach:
- Includes a section dedicated to career opportunities, job prospects, and the differences...

The delivery of an exceptional customer experience is critical to the long-term success of a hospitality enterprise—whether that enterprise is a full-service, luxury resort or a select-service, economy hotel.
Delivering the Guest Experience: Successful Hotel, Lodging & Resort Management is based upon 25 years of personal, hands-on industry experience coupled with extensive academic preparation and study. This title focuses on the application of sound customer service theory and best industry practices within the context of a hotel, lodging, or resort...

The ability to comprehend the language involved in this new and evolving cyber world is essential now more than ever.
Cybersecurity: Bridging the Gap Between Technician & Management:
- Provides a dictionary of computer terminology.
- Delivers a synopsis of what we actually use computers to do.
- Gives an outline of using computers in series and parallel to increase power and resources.
- Highlights how our vulnerabilities increase when power and capability rise.
- Reviews the most dangerous component of the cyber...

The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Strategic Management for Hospitality...

Management: The Right Work, Done Well! covers all the key topics expected in an introductory management textbook. The publication features an easily readable and understandable format based on the primary purpose of management - to get the “Right Work, Done Well!”
The publication is written by Denis G. Hamilton, an award-winning professor who has taught over 10,000 students since earning a Ph.D. in organization management and who also has over 35 years of broad-based management experience including executive level positions in two Fortune 50 companies....

Those who manage public assembly venues are continually challenged to operate venues in such a way that brings success to venue ownership and meet the needs of those who utilize them. Accomplishing this daunting task is neither simple, nor is it consistent from venue to venue. Venues vary in mission based upon type, location, and goals set by those in leadership. In order to achieve the established goals, management must continually fine-tune their venue management skills and keep abreast of ever-changing social and economic trends in our society.
Public Assembly Venue...

New Publication Now Available!
History tells us that a great percentage of projects, especially large ones, have not ended successfully. It has also been said by some organizations that they would be happy just to have their projects finish with some degree of success. This last statement is not true, however, because today’s organizations expect projects to be completed faster, cheaper, and with the highest level of quality possible.
The most successful way to meet project objectives is through the...

Fundamentals of Supply Chain Management, A Practitioner’s Perspective is based on both authors many years of experience working in the field of supply chain management. It addresses the most fundamental concepts and best practices of contemporary supply chain management from the tactical and strategic perspectives, and is based on supply chain operations in the real world. The text provides a comprehensive overview of the business processes, value creating activities, and best practices for managing the end-to-end supply chain – from forecasting and demand...

Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sports industry.
The NEW third edition of Event Management Blueprint challenges readers to create a sport event using a step-by-step process that breaks down tasks into manageable pieces including the processes associated...

New Edition Now Available!
Those who manage public assembly venues are continually challenged to operate venues in such a way that brings success to venue ownership and meets the needs of those who utilize them. Accomplishing this daunting task is neither simple, nor is it consistent from venue to venue. Venues vary in mission based upon type, location, and goals set by those in leadership. In order to achieve the established goals, management must continually fine-tune their venue management skills and keep...

The goal of this book is to provide essential competencies for working managers and HR professionals.
When I look back on my 14 years of industry experience as a part of a management team, I feel we could have avoided lawsuits, dysfunctional hires, and unnecessary turnover, if we all had a working knowledge of Human Resources Management. We could have created a well-defined organizational culture, inspiring core values, clear service behaviors, and service recovery methods to provide an authentic experience to our internal and external customers. This book just does that.
I...

Contemporary Cases in Event Management is a collection of 14 case studies. Featuring a wide variety of cases involving Government Meetings, Trade Shows, Association Meetings, PRIDE Gatherings, and more, this case collection is the perfect accompanying text to any Event Planning and Management course.
Contemporary Cases in Event Management includes:
- learning outcomes identified for each case study.
- case summaries and discussion questions.
- key words, references and additional resources in most of the...

Event Planning & Management At Colleges & Universities: An Emerging Hospitality Profession, the first book of its kind, focuses on the event planning at a college or university and provides broad insights on what this line of work can offer both personally and professionally. This digital text also introduces students to the professional opportunities in the meeting, incentive, conference, and exposition industry (M.I.C.E.).
Features of Event Planning & Management At Colleges & Universities include:
- ...

Intended and designed to be used in senior undergraduate and graduate level classes as an introductory course in project management, Project Management: Process, Technology & Practice, includes process, knowledge areas, and A Guide to the Scrum Body of Knowledge (SBOKTM Guide) to provide a detailed view of Agile methods.
Project Management: Process, Technology & Practice by Ganesh Vaidyanathan:
- Integrates many examples of practices from aerospace, automotive, construction, new...

Essentials of Operations Management and Supply Chain Management for Business and Technical Professionals is a detailed foundation for the concepts surrounding operations management. It not only provides the essentials of operations management, but also supplies a bridge between operations and the supporting functions.
Designed for both current and future business and technical professionals, Essentials of Operations Management and Supply Chain Management for Business and Technical Professionals:
- introduces readers to...

Principles of Management by Cady, Fenwick, and Fenwick is an engaging new way of presenting relevant content to save instructors time and teach students the competencies necessary for professional success. Content for this book was identified through extensive content analysis of the top eleven best-sellers and over 100 syllabi, resulting in a more precise and focused table of contents. Our digital text provides the relevant fundamentals in a manner streamlined for students to grock the essentials, and with unrivaled flexibility for the instructor.
A...

Strategic Sustainability Management captures the main principles of sustainability management in corporate settings. It is an introductory text for practitioners of sustainability in the business world as well as in the public sector. The book will give a holistic understanding of strategic sustainability management, what it entails, as well as provide tools to support its practice.
Sustainability management is not just about products or manufacturing processes, it is about how to build a vision and mission, strategies and how to implement them in such a...
A continuous examination of policies and practices for multinational companies in every industry is no longer a business goal for organizations today – it is a requirement for success. With contributions from a variety of HR professionals, this book provides multiple perspectives related to changes that have occurred in organizations, how leaders in HR have responded, and how decision-makers today must continue to respond to their market needs.
Global HR: Strategic Thinking and Talent Management in an International Workforce examines the critical...

Crafting Your Message is a uniquely practical workbook designed for you, the instructor, to have the tools to teach complex concepts resulting in your students’ developing skills in crafting effective management communications. Joan and Randy believe communications are multi-dimensional and require an understanding of practical ways for creating, delivering, and receiving messages. The ultimate goal of this workbook is to complement your communications class curriculum, so your students will acquire management communication knowledge and competencies to be more...

Historically, financial accounting and reporting, presented through financial statements—the income statement, equity statement, balance sheet, and statement of cash flows—provided the chief mechanism for assessing an entity’s investment worthiness. The data from these financial statements, such as earnings per share and other quantitative metrics of business performance, influenced managerial decision-making and the demand for stock. Management was acutely aware of how “the numbers” could impact corporate stock prices. Accordingly, management pursued its goal of maximizing stock price and...

The ability to manage projects efficiently can be a significant contribution to a firm’s success. In the everchanging marketplace, time to market, customer value, resource optimization, and many other key performance indicators (KPI’s) are essential measurements. Project management can be the standard tool for technical and non-technical professionals to work in unison towards a common goal of creating extraordinary value for customers.
A Practical Project Management Guide For Technical & Nontechnical Professionals provides a hands-on, step-by-step...

Groundbreaking Publication Coming Soon!
For years business schools have produced graduates competent in management theory and its several areas of specialization. Understanding business, government, and civil society and how these segments operate and interact in the context of business and management are also covered in business curricula. Emphasis is placed on understanding the critical areas of ethics, sustainability, cultural differences, and globalization.
As dynamic as the management...

It is imperative that aviation businesses play an active role in fostering a positive business climate for both their home airport and other airports within the airspace system.
Essentials of Aviation Management: A Guide for Aviation Service Businesses provides the analytical tools that will assist the manager of the aviation service business who wishes to be competitive in today’s aviation environment in capitalizing on challenges and opportunities. It is a practical reference for industry professionals and a focused learning tool for use by students and...

What makes Google, Apple, and Amazon representative of the most successful and admired organizations on the planet in the 21st century?
Strategic Management by Dean E. Frost is a textbook that shows how modern organizations manage their current businesses and how they plan to meet future demands and opportunities. This introduction to managing strategically explains that companies and nonprofit organizations that use their core competencies to create sustainable competitive advantages are successful at meeting the expectations of the multiple...

This book is about time management and how you can use it to achieve a joyful life. Therefore, the determination of how successfully you manage your time is not assessed in traditional time management terms (efficient scheduling, enhanced productivity) but, rather, how effectively you use your time to love the life you live. Your mission is not to beat the clock but to romance it: loving your time is far more important than saving it! In this context, time management is measured not in terms of hours saved, but, rather, hours spent in accentuating the positives and...

Managing and working with people is important across all disciplines.
The NEW edition of Management is accessible to a wide variety of students. Readers will find the book relevant whether their major is business, communications, engineering, fine arts, or science.
Featuring best practices from the authors 25 plus years of teaching experience, Management provides an up-to-date, practical, interesting, and easy-to-read introduction to management principles.
Management ...

Abstract
Physicians and other health care providers (HCPs)1 recognize that effective diabetes management requires close attention to patient lifestyles (Brashers, Neidig, & Goldsmith, 2004; Street et al., 1993; van Dam, 2003). To help HCPs more closely monitor patient health, researchers developed the MyCareTeam® system. MyCareTeam® is a web-based diabetes management application that allows patients to upload their blood glucose readings to their physician, access information about diabetes, and interact with their provider via secure email. Web-based systems...

The purpose of Administrative Management and Procedures is to assist current and future leaders to develop the necessary skills to survive and thrive professionally in an ever-changing work environment, even when impacted by unforeseen tragedies beyond their ability to control. Appropriate administrative management processes and procedures will vary by career field, but this textbook will provide a general overview of professional recommendations and best practices to support the development of the next generation of successful leaders and administrators.

Sample
Chronic lifestyle-related conditions, such as ischemic heart disease, smoking-related conditions, high blood pressure, stroke, type 2 diabetes mellitus, obesity, and cancer, are at critically high levels worldwide (Dean, 2009a, 2009b). These conditions are associated with substantial social as well as economic burdens with the potential to bankrupt economies in the years ahead. Although the World Health Organization (WHO) has long proclaimed that lifestyle-related conditions are largely preventable and, in part, reversible with healthy living, these conditions are the...

This publication explores essential concepts related to entrepreneurship, innovation, and technology commercialization. It provides insight into the fundamental ideas, models, practices, and strategies of technology-intensive entrepreneurial ventures. Drawing on the academic and professional experience of the authors, this book is grounded in theory yet managerially practical. The range of topics explored in this book have been empirically validated by research and endorsed in management practice. It is unlike most innovation and technology commercialization books...

This textbook encompasses four parts, introducing finance theories and contextualized decision making with a clear articulation as to how, individually and collectively, they are shaping the future of hospitality financial management.
Part I sets the foundation of hospitality financial management by introducing the concept of contextualized decision making, revisiting the accounting fundamentals, and providing an overview of hospitality financial management.
Part II centers on explaining financial instruments and markets, financial decision-making behaviors, risks, and...

Abstract
As seriously as professional sports are taken in the world, often people forget that it is first and foremost a business. When decisions have to be made, they are not only sports moves, but business choices as well. Athletes are just as much employees as they are sports figures, and their lives outside of the sport are just as relevant as the one in it. This case study will look at an upcoming offseason for a star basketball player named Dalton who faces a tough decision about his pending free agency and future contract. There are many factors involved in...

Sample
Janie bolted upright in bed and reached for her alarm clock. It was 3 a.m. Brad was snoring. She tried to gently push him onto his side but he was sound asleep and getting louder by the second. She took a deep breath and got out of bed. She eased her feet into her slippers and tip-toed down the hall. She peeked into the girls’ room and sighed with relief to find them both fast asleep. Lately, Eden, her four-year-old, had been waking up in the middle of the night, and it sometimes took an hour of rocking and singing softly to get her back to sleep. Janie was...

Abstract
When people get married or are in long-term relationships, involuntary relationships with in-laws are often created. In this case study, we exclusively focus on the relationships between daughters-in-law (DIL) and their mothers-in-law (MIL). This is a complex relationship to navigate, as the DIL may feel equal pressure to maintain in-law relationships while establishing boundaries and managing privacy within her own nuclear family. This case study offers vignettes that focus on communication privacy management within three distinct DIL/MIL relationships,...

Every organization in sport, entertainment, and venue management struggles to find employees that “get it.” Very few have any idea of what working in this industry is really like. Even fewer are willing to put in the effort required.
Starting Your Career in Sport, Entertainment, & Venue Management helps readers to identify numerous career paths --- some that they never knew about --- and describe some of the duties of each job.
This publication guides readers step-by-step to prepare them to compete for the scarce and desirable jobs in sport,...

Sample
As individuals age, privacy concerns adapt and change, in conjunction with developmental and life-course changes (Petronio, 2002). Some of these changes can be identity-threatening and hard to talk about for aging seniors. For example, having to rely more on family for finances and bill payment, transportation, healthcare, personal care, and daily life issues can be difficult to discuss because they often result in adjustments to family disclosure norms and shifts in the kinds of private information that gets shared within a family (Egbert, Child, Lin,...

Abstract
Conditions that impair patients’ communication abilities and cognitive functions often mean that health care surrogates make medical decisions on behalf of patients. These surrogate decision makers, often relatives of the patient, are faced with a variety of challenges, especially when it comes to coordinating the patient’s private health information. Drawing on Petronio’s (2002) theory of communication privacy management (CPM), this case explores the experience of Amber, who becomes a health care surrogate when her mother is unexpectedly incapacitated...

In the rapidly changing sport space, a textbook that serves the specific needs of the students in an introductory sport management course is imperative. The overarching aim of Introduction to Sport Management is to combine basic theoretical concepts with the knowledge and expertise of University of Kansas Jayhawk professionals in the sporting field.
Students and faculty members alike will find value in the wide range of topics covered and the number of resources included to facilitate both in class and out of class activities and discussion. Finally,...

Welcome to the fourth edition of SAP SCM: A Supplement for SAP-Based Supply Chain Management Courses. The supplement is an standalone book for graduate and undergraduate students to practice SAP exercises in supply chain management with advanced topics such as APO included. Almost all of the changes are in the addition of the Global Bike Data exercises in Chapter 12. Also, the other changes include a digital supply chain section in the Introduction, completely rewritten Chapters 1, 3, 4, and 6 because of the major changes in the SAP portal with a lot of training...

Emerging communication technologies continue to affect the practice of public relations…..
Public Relations Management: A Team Based Approach by Diane F. Witmer features discussions of these new developments, including social media and the Internet. Unique to the market, Public Relations Management: A Team Based Approach addresses the team structure in which public relations is typically practiced.
Public Relations Management: A Team Based Approach:
- Includes learning...

The members of the Sustainability Management Association, believe that we can reverse the course of environmental degradation, corruption, and climate change by taking action. Now is the time to do what we can to practice human kindness, governance, and stewardship. We believe that each one of us makes a difference, and together we can accomplish great feats.
The study guide serves four purposes:
1) to increase your sustainability management knowledge, skills and abilities to become a change agent
2) to prepare you to take the certification exam for the SMCP/SMCA...

New Publication Now Available!
On a daily basis, the United States, and the entire world in general, face the reality and responsibility of managing hazards, emergencies, and disasters. A disaster may strike at any time with little or no warning. Incidents may also occur with speed, surprise, and violence. Any location is vulnerable to some form of hazard.
The 2020 COVID-19 outbreak is just one indication that dangers, often unanticipated, may impact an area, region, nation, or in the case of COVID-19,...

Artist Management: The Relationship That Defines or Denies Success brings the perspectives of both an artist’s personal manager and the artist to students. Of these roles—perhaps the two most divergent personality types—skillsets and perspectives must by necessity work the closest together to achieve success in the industry: the artist and the personal manager. Having those perspectives and personalities present in the same text both to lead and to learn from is rare and invaluable. Looking at the relationship is enlightening, even revelatory, and insights are...

New Edition Now Available!
Operations management and related decision science fields (lean management, business analytics, project management, and supply chain management) have a critical role in today’s competitive business marketplace.
Lean Operations Management is centered on lean management and thinking and based on course design research and the concept of active learning. Discussions, activities, problems, and assessments are built into this textbook for use directly in...

Introduction to Operations Management provides students with an understanding as to how effective operations and supply chain management contributes to the competitiveness and survival of an organization. Students will be introduced to concepts, principles, and techniques that can be leveraged to analyze, control, and improve critical processes responsible for efficiently making and delivering goods and services without losing sight of the goal of RIGHT6.
These critical processes reside in both manufacturing...

Sexual harassment and discrimination complaints can result in toxic work environments and huge plaintiff verdicts. This book teaches a novel, systematic method for addressing all employee complaints in a style that utilizes humor and case studies to help business students and human resource personnel comprehend the law, recognize issues and respond appropriately.
The method employs the acronym CIDER--Communicate, Investigate, Document, Evaluate and Respond--as the cornerstone for properly handling employee complaints. This innovative approach takes a potentially...

An understanding of business case analysis is essential for the student of business and management. The Art of Business and Management: Case Analysis is intended for the neophyte business student and will demonstrate how business concepts are applied.

The goal of Operations and Supply Chain Management is to present operations and supply chain management for nonbusiness majors from a practitioner’s approach rather than the standard academic approach to a study of operations and supply chain management. Carl von Clausewitz wrote a book in the early 1800s on military strategy based on the observations of the Napoleonic Wars. In his book, On War , Clausewitz stated that all things change when you go from the abstract to the concrete. This is as true for the study of operations and supply chain management as it is...

Stress Management: A Guide to a Healthier Life looks at stress which has been linked to between 60-75% of illness and disease in this country. The focus is two fold—to examine stress using the components of wellness and trying to have the reader try new techniques through an experiential and interactive journey.This text touches on the physiological aspect of stress, but the main goal is to increase one’s wellness.
Stress Management:
- Examines the components of wellness.
- Features homework assignments and...

Life Management is a guide to lifelong success in multiple facets of life. This course equips students with the principles and self-assessment skills necessary to evaluate their goals and take action to achieve them. With chapters such as Values and Self-Belief, Goal Setting, Education and Career Planning, Health and Wellness, and others, this course provides students with a comprehensive approach to making productive life decisions.

This package includes access to electronic textbook and course supplements (chapters and quizzes).

Time Management Survival Planning Guide for Schools and Colleges is a road map (or GPS) for students’ academic journey; therefore, it is designed to assist students to utilize their time wisely by helping them stay focused on classes, events, appointments, meetings, and career objectives. This planner will be used as a retention and an intervention tool for high school and college freshman students, especially in the freshman seminar classes. The manual’s primary purpose is to help students cope with the overwhelming responsibilities and demands of an educational...

Fundamentals of Supply Chain Management, A Practitioner’s Perspective is based on both authors many years of experience working in the field of supply chain management. It addresses the most fundamental concepts and best practices of contemporary supply chain management from the tactical and strategic perspectives, and is based on supply chain operations in the real world. The text provides a comprehensive overview of the business processes, value creating activities, and best practices for managing the end-to-end supply chain – from forecasting and demand...

Relying on the author’s experience as a consultant, executive coach, manager, and college professor, Management: Principles and Practices describes the core principles and practices that the best managers use to be both efficient and effective.
Written in a simple, clear, and concise manner, the publication provides a wealth of insight and examples, discussion questions, classroom exercises, and other activities to apply concepts to real-life scenarios. To make the transition to this publication virtually seamless, all adopting instructors receive...

Fundamentals of Supply Chain Management, A Practitioner’s Perspective is based on both authors many years of experience working in the field of supply chain management. It addresses the most fundamental concepts and best practices of contemporary supply chain management from the tactical and strategic perspectives, and is based on supply chain operations in the real world. The text provides a comprehensive overview of the business processes, value creating activities, and best practices for managing the end-to-end supply chain – from forecasting and demand...

Introduction to Global Club Management provides a comprehensive foundation of the unique aspects that set golf club management apart from other realms of the hospitality industry. From Recruitment and HR to Memberships and Operations, the text discusses the past, present, and future of clubs, ensuring students are prepared to delve into this industry with a thorough knowledge of its interworkings.
Filled with breathtaking images and explanatory graphs and charts, Introduction to Global Club Management is an excellent resource for...

With a focus on career preparation and development, the authors McDonald and Smith present case studies demonstrating various ethical, legal, and managerial issues that may occur in the workplace. Through the use of this highly engaging text, students will gain knowledge and understanding of how to identify and resolve workplace challenges, make ethical decisions, develop communication skills, and minimize company liability. Whether used in a legal, business, or communications course, Training the Next Generation will help to bring instructors one step further in...

The guiding principles in writing this book were to find a way to lower the cost of a Human Resources textbook, to reduce student study time while improving learning outcomes, and to increase the effectiveness of the instructor's efforts. Significantly less than half of most textbooks, sometimes less than one third, consists of the theory and practices of a subject. The remaining content focuses on examples and what are often referred to as bells and whistles—extra features that help market the textbook. Though there is nothing inherently wrong with examples and extra features, they...

New Publication Now Available!
Many teachers find that approximately one half of all classroom time can be taken up with activities other than instruction.
Elementary Classroom Management prepares future teachers with effective training and strategies that allow them more instructional time and less management of behavioral challenges. The publication discusses the many issues that can help support classroom teachers, administrators, as well as families in...

Project Management Using Microsoft Project 2013: A Training and Reference Guide for Project Managers Using Standard, Professional, Server, Web Application and Project Online introduces readers to the project manager’s perspective on the latest version of Microsoft Project, Microsoft Project 2013. This set of software tools supports what is known as enterprise project management (EPM), the management of all projects across an organization.
Effective EPM allows organizations to better meet Portfolio commitments and achieve their goals. The process begins with...

Management within the justice domain involves considerations of controlling, coordinating, leading, organizing, planning, staffing, and directing. No solitary approach for executing these functions exists. Instead, each separate justice system entity represents a unique instantiation of management endeavors and activities. Essentially, the management paradigms that are successful for one justice system entity may be completely ineffective for another organization.
Management and Administration for Criminal Justice Organizations provides insight into...

The Craft Beer Market Has Grown 16% During 2015
- Brewers Association, Boulder, CO
Craft Beverage Business Management addresses the unique challenges, primary tools, and advice for craft beverage entrepreneurs.
Future entrepreneurs need to find a way to stand out from the crowded and exponentially-growing craft beverage industry. One can stand out by understanding the ropes of the business, becoming an expert, and finally, getting ahead of his/her competitors. There’s no better place to start than with Craft...